The Necklace Pendant Market at a Glance

Before diving into sources for cheap wholesale pendants, it helps to understand the broader market landscape.

According to a 2025 industry study, the global necklace pendants market is currently valued at around $2.425 billion, projected to grow to $3.95 billion by 2033, indicating a compound annual growth rate (CAGR) in the mid‑single digits.

Table 1: Global Pendant Market Growth Forecast

(Source: Necklace Pendants Market Report 2025)

Growth drivers include rising fast fashion demand, increased e-commerce, customization trends, and lower raw-material costs. This makes now an ideal time to find affordable pendant supply chains.

Where to Source Cheap Wholesale Necklace Pendants

A. Online Marketplaces (Alibaba, Etsy, Amazon)

Alibaba (China Suppliers)

Alibaba remains a leading portal for cheap bulk pendants. Sample offerings:

• Stainless steel star pendant: US $0.40–0.90 (MOQ ~50 pcs) 

• Synthetic jade crystal religious pendant: US $0.26–0.31 

• Map pendants, gold-plated: US $1.51–1.71 

Table 2: Alibaba Pendant Pricing (per piece)

Bulk discounts often drop cost further with higher quantities.

Etsy Wholesale

Etsy also offers sets of gemstone and silver‑plated pendants in the $3–$8 range, though MOQ tends to be smaller (tens to low hundreds).

Amazon

Amazon sells charm assortment packs ideal for DIY pendant businesses: e.g., 400‑piece Tibetan silver charms for $13.99 (≈$0.03/pc).

B. Wholesale Jewelry Websites

U.S. platforms like Wholesale Jewelry Website sell stainless steel pendant packs: e.g., 10-pack bar pendants at ~$0.91 each. Extra cost for shipping and smaller scale can mean higher per-piece price. But it’s convenient for U.S.-based resellers.

C. China Wholesale Markets (Offline)

China’s largest jewelry hubs—Yiwu International and Guangzhou South China International Commodity City—host thousands of suppliers offering extensive price ranges:

• Yiwu: 3,000+ jewelry suppliers; extremely low prices, but variable quality.

• Guangzhou: more focused on stainless steel and fashion jewelry; higher MOQs, better quality control.

D. Direct from Custom Manufacturers (e.g., OKA Accessories)

If you're scaling fast fashion jewelry with private label requirements, custom manufacturers in China are key:

• OKA Accessories (Qingdao / Yiwu / London) offers custom pendants from $0.50/unit, MOQ 200.

• They combine CAD + manual design, own molds and casting, and assure 97% on-time delivery, 100% inspection, 98% lab-test pass rate—meeting US/EU standards .

This direct route fits brands needing quality consistency, unique design, and fast turnaround.

Comparing Sourcing Channels

Table 3: Source Comparison

* Etsy/Amazon prices reflect small-batch/DYI format—not per-unit finished pieces.

Pricing Benchmarks & Margins

Industry data suggests wholesale markups between 50–70% are common. For fast fashion:

• If your unit cost is $0.50 (like at OKA),

• Wholesale → retail markup: 2.5×–3× → $1.25–$1.50 to retail buyers.

• Retailers then mark up again (~2.5×), setting final retail price at $3–$4.50.

This ensures profit at each stage while keeping ultimate retail price competitive.

Where OKA Accessories Fits In

As a specialized custom manufacturer, OKA Accessories delivers:

• Affordable pricing at $0.50 per pendant with MOQ 200.

• Efficient production: 1,000+ samples/month, 5–7 million pcs/year; in‑house mold/casting/inspections .

• Quality & compliance: Meets EU/US lab tests, 98% pass; 100% inspection protocol.

• Design capability: London team + Qingdao raw-material links produce trend‑aligned CAD/manual prototypes.

• Reliable lead time: 5–6 weeks post‑sample, 97% on-time delivery .

If you're launching your own jewelry brand or upgrading quality/design, that's the sweet spot: low cost, high compliance, full custom.

Strategy: Build Smart Supply Chains

1. Start small with off-the-shelf pendants.
Test demand with Amazon, Etsy bulk packs ($0.03–$0.10/pc). Minimize risk, learn sales cycles.

2. Raise bar with China-sourced pendants.
Bulk buy from Alibaba/Etsy for $0.30–$1. Clean, replate, finish domestically if needed.

3. Transition to custom with OKA.
When ready for differentiation, launch LTD-editions from OKA at $0.50 retail price. Strength: unique product, consistency, legit testing.

4. Layer markups smartly.
Retailers wholesale at 2.5×–3× markups. Ensure your costs support that structure for both you and the retailer.

A Few Unexpected Tips (Logical Jumps Included)

• Try religious/natural gemstone niches—they sell emotionally (priced $0.30–$1.50 on Alibaba).

• Mix-and-match off-the-shelf charms with custom OKA chains—divergence gives unique bundles at lower cost.

• Use Amazon charm packs as giveaways to drive premium product interest (lead with $0.03 gifts to sell $1–3 custom pendants).

• Leverage trends via London design center—e.g. zodiac pendants, celestial motifs tap into astrology craze.

Final Thoughts

Finding cheap wholesale pendants isn’t just about lowest price—it’s a journey of scaling smartly:

1. Experiment low-cost with Amazon/Etsy buys.

2. Scale via socials using tested designs.

3. Reinvest into quality via custom OKA pendants.

4. Maximize margin through layered markups and trend-forward design.

With OKA Accessories in your corner, you get the trifecta: cost-competitive pricing ($0.50), rich customization, rigorous quality—and ready to serve global retailers like Pull&Bear, Urban Outfitters, Tally Weijl.

If your jewelry business is ready to level-up from basic charms to brand‑defining custom pendants, reach out to OKA Accessories:

• MOQ: 200 pcs

• Unit cost: $0.50

• Delivery: 5–6 weeks post-sample

• QC: 100% checked, EU/US lab-tested

Let’s co-create your next fast-fashion collection: contact OKA Accessories today for a free prototype & quality quote tailored to your vision.